Impact of Social Media (Facebook) on Human Communication and Relationships:A View on Behavioral Change and Social Unity
Keywords:
Social media, human communication, impacts, behavioral change, social unity.Abstract
The impact of social networking is varied from good to bad. Malaysian Communications and Multimedia Commission (2012) have clearly categorized the pros and cons of social networking. Telegraph (2013) reports that four in five teenagers hide Internet activity from parents. Telegraph (2013) has also reported that getting pensioners online could solve elderly loneliness crisis. Baym et al. (2007) has stated that online relationships are of a low quality than offline relationships, where in an interpersonal communication research, closeness and intimacy are critical to a strong relationship. Kelly et al. (1983) refer closeness as strong, frequent, varied, and enduring relationships that have been revised and are encountered in Internet settings. Looking at the contradiction in an innovative interaction between classic community communication and social media, there is an unknown scent of the future struggling and challenging both human communication and relationships in the presence of digital culture. This research uses Diffusion of Innovation to study the wide and continuous spread of digital culture in human communication; and, Media Dependency in learning and structuring the cognitive, affective and behavioral effects of social media on each person uses the media in different ways. This research will be using online survey to gain opinions from a social network site as an update of views and reflection of self-awareness to all levels of people. Social media like Facebook (FB) is perceived a good tool of communication that it is able to bring closeness among the family members. The results show that social media like FB brings positive impact towards family members; it would help to build a better and harmonic society; and, relationships among family members and communication shall be improved and enhanced to the level of a united society.
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