The Social Networking Application Success Model: An Empirical Study of Facebook and Twitter

Authors

  • Carol X. J. Ou Dept of Information Management Tilburg University
  • Robert M. Davison Dept of Information Systems City University of Hong Kong,
  • Vivian Q. Huang School of Management University of Science and Technology of China

Keywords:

, Social Networking Application, Networking Quality, Information Systems Success Model, SNA Success Model.

Abstract

Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean’s updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA’s success. The theoretical and practical implications are discussed. 

URL: http://ijkcdt.net/xml/06464/06464.pdf

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Published

2016-06-30

How to Cite

Ou, C. X. J., Davison, R. M., & Huang, V. Q. (2016). The Social Networking Application Success Model: An Empirical Study of Facebook and Twitter. International Journal of Knowledge Content Development & Technology, 6(1). Retrieved from https://ijkcdt.journals.publicknowledgeproject.org/index.php/ijkcdt/article/view/67

Issue

Vol. 6 No. 1 (2016)

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Articles

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Copyright (c) 2016 International Journal of Knowledge Content Development & Technology

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