Omol, E., L. Mburu, and P. Abuonji. “Unlocking Digital Transformation: The Pivotal Role of Data Analytics and Business Intelligence Strategies”. International Journal of Knowledge Content Development & Technology, vol. 14, no. 3, Sept. 2024, pp. 77-91, https://ijkcdt.journals.publicknowledgeproject.org/index.php/ijkcdt/article/view/983.