Online Discourse and Network Structures of Yuseong-gu Public Libraries: Big-Data Text Mining and Topic Modeling for Evidence-Based Policy Design

Abstract

This study investigates how digital discourse surrounding Yuseong-gu public libraries is structured and how it informs evidence-based policy architecture. Online text data were collected from major Korean portals (Naver and Daum) between July 2022 and June 2025 using “Yuseong-gu public libraries” as the core search query. The corpus was analyzed using text mining, keyword network analysis, and latent Dirichlet allocation (LDA) topic modeling. Word frequency and TF–IDF results indicate that place-anchored identifiers (e.g., Yuseong-gu, Daejeon) and culture-related vocabulary constitute the discourse backbone, while managerial and operational terms such as integration, support, and homepage signal demand for coordinated governance and enhanced digital accessibility. N-gram analysis further emphasizes the demand for an integrated information and participation portal, most clearly reflected in the recurrent sequence “Yuseong-gu–integrated–library–homepage.” Network analysis reveals a high-density structure with a short average path length, confirming strong thematic interconnectedness; the node “library” functions as the primary hub and is directly linked to “culture,” indicating the library’s discursive positioning as a cultural platform. The findings support strategic policy directions, including a hub–satellite spatial system embedded across neighborhood life zones, cross-sectional programming integrating education, culture, and community participation, a mobile-first integrated digital portal, and institutionalized partnerships with schools and local cultural institutions.